Power Friending: Demystifying Social Media to Grow Your Business

How it reads

Power Friending: Demystifying Social Media to Grow Your Business is narrative nonfiction (social media marketing guide, specifically), and its dominant mood is hopeful. Whatever it puts its people through, it believes things can get better. The pace is moderate — neither a page-turner nor a slow burn — so it holds up whether you read it in long sittings or short ones.

It's set in several locations, in the present day, told through letters, documents or mixed forms. Its central concerns are friendship, identity and class and society. In weight it's light and escapist — easy to fall into.

It stands alone, so there's nothing else you need to read first or after. The ending resolves happily. At 256 pages it's a quick read. It's moderately known: read by plenty of people, but not a household name.