Match Book
Content Strategy for the Web
Kristina Halvorson
2012 · 198 pages · Narrative nonfiction
How it reads
Content Strategy for the Web is narrative nonfiction (content strategy guide, specifically), and its dominant mood is hopeful. Whatever it puts its people through, it believes things can get better. The pace is moderate — neither a page-turner nor a slow burn — so it holds up whether you read it in long sittings or short ones.
It's set in several locations, in the present day, told through letters, documents or mixed forms. Its central concerns are art and creativity, identity and class and society. In weight it sits in the middle: substantial without being heavy going.
It stands alone, so there's nothing else you need to read first or after. The ending resolves happily. At 198 pages it's a single-sitting book. It's well known, the kind of book most keen readers have heard of.
Pick it up if…
- you're in the mood for something hopeful
- you want a complete story in one book
- you want to be sure it ends well
Maybe not if…
- you need something melancholy or dark
All 15 dimensions
- Genre
- narrative nonfiction
- Author gender
- female
- Author experience
- established
- Setting: place
- multiple locations
- Setting: time
- contemporary
- Mood / feeling
- hopeful
- Pace
- moderate
- Tone / weight
- balanced
- Length
- short
- Narrative style
- letters, documents or mixed forms
- Publication era
- modern classic
- Popularity
- well known
- Series vs standalone
- standalone
- Themes
- art and creativity, identity, class and society
- Ending style
- resolved and happy
What these mean: the 15 dimensions of a book.
Books with a similar reading
The closest books in Match Book's catalogue across the same dimensions, and what they share.
- Web Form Design: Filling in the BlanksLuke WroblewskiShares: narrative nonfiction, hopeful mood, balanced tone, moderate pace
- An Illustrated Life: Drawing Inspiration from the Private Sketchbooks of Artists, Illustrators and DesignersDanny GregoryShares: narrative nonfiction, hopeful mood, balanced tone, moderate pace
- Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)John MedinaShares: narrative nonfiction, hopeful mood, balanced tone, moderate pace
- Neural Networks and Deep LearningMichael NielsenShares: narrative nonfiction, hopeful mood, balanced tone, moderate pace
- SupercrunchersIan AyresShares: narrative nonfiction, hopeful mood, balanced tone, moderate pace
- Presentation Zen: Simple Ideas on Presentation Design and DeliveryGarr ReynoldsShares: narrative nonfiction, hopeful mood, moderate pace, resolved and happy ending
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